In the sacred city of Tirupati, known for the divine presence of Lord Venkateswara, there exists a lesser-known but electrifying annual celebration — the Gangamma Thalli Jathara.
Unlike any festival you’ve seen, this one isn’t just about devotion — it’s about revenge, righteous anger, and divine justice.
This is the story of Goddess Gangamma, the fierce sister of Lord Venkateswara, who vowed to end the tyranny of an evil ruler… and did so in a way that still echoes in the lanes of Tirupati, even centuries later.
But behind this festival lie five deep mysteries that turn it into more than just a celebration — they turn it into a symbol of ancient feminine power, secret traditions, and mystical transformations.
So what is the truth behind Gangamma Thalli? And why do men dress as women to worship her?
Let’s dive into the 5 untold mysteries of Gangamma Thalli Jathara.
Who Was Palegadu, the Tyrant of Tirupati?

Long before Tirupati rose to fame as a divine pilgrimage site, it was a land of fertile plains, thick forests, and scattered settlements ruled by powerful local chieftains. Among them was a fearsome feudal lord known as Palegadu, whose name still sends shivers down the spines of villagers even today. Palegadu wasn’t just an oppressive ruler—he was a symbol of unchecked male power and brutality. Known for his ruthless governance, he imposed heavy taxes, punished dissenters with cruelty, and above all, committed horrific acts against women. Stories passed down generations tell of how he abducted and exploited innocent women, using fear and violence to control the region.
The land suffered in silence—until the arrival of Gangamma, a mysterious woman believed to have been born with divine powers. Unlike other mortals, Gangamma was fearless, radiant, and righteous, and her very presence sent waves of courage among the oppressed. People whispered that she was no ordinary woman, but a manifestation of Shakti, the divine feminine force. When the cries of the women reached the heavens, it was said that Gangamma descended to bring justice to the land.
Thus began the divine tale of retribution—the rise of Gangamma and the end of Palegadu’s tyranny.
The Vow of Gangamma and Her Many Forms.

When Gangamma witnessed the torment Palegadu inflicted upon innocent women, her soul burned with divine rage. She wasn’t just furious — she was determined. As the embodiment of Shakti, she vowed publicly that she would not tie her hair (a symbolic gesture of unfulfilled duty in local tradition) until she killed the evil chieftain with her own hands. This powerful vow echoed through the hills of Tirupati, shaking the hearts of the villagers — and Palegadu himself.
Sensing the divine wrath approaching, Palegadu went into deep hiding. No one, not even his closest aides, knew his whereabouts. But Gangamma, knowing the only way to lure him out was through deception and transformation, began an extraordinary plan — each day, she took on a new form, one more enchanting or unexpected than the last.
Over seven days, she transformed into,
- Dora Vesham (a noblewoman).
- Mathangi (a tribal huntress).
- Bhairagi (a spiritual mendicant).
- Banalu Vesham (a pot-carrying village woman).
- Thoti Vesham (a sanitation worker).
- Sunnapu Kundalu (white-powder smeared woman).
- And finally, a captivating damsel whose beauty no man could resist.
On the seventh day, Palegadu, unable to resist, emerged — and in that moment, Gangamma revealed her true divine form and struck him down, fulfilling her vow and restoring justice to the land.
Why Do Men Dress as Women in the Festival?

One of the most visually striking and spiritually intense aspects of the Gangamma Thalli Jathara is the ritual of men dressing as women, a practice locally known as “vesham”. At first glance, it may seem like theatrical devotion, but its roots lie deep in the story of Gangamma and the symbolic power of transformation.
When Gangamma took on seven female forms to defeat Palegadu, she wasn’t just disguising herself—she was channeling different aspects of Shakti, the cosmic feminine force. To honor this, devotees—especially men—take on her forms to show solidarity with her suffering and strength. By adorning themselves with saris, bangles, face paint, and flowers, they attempt to feel the pain, courage, and power that Gangamma embodied during her quest for justice.
But this ritual is not limited to devotion—it also has a protective function. Locals believe that by invoking Gangamma’s spirit through vesham, they ward off evil spirits, curses, diseases, and misfortune from the community.
In a society where masculine roles dominate, this annual act becomes a spiritual reversal—a way for men to surrender their ego and embrace the divine feminine. It is a transformative ritual, one that blurs boundaries, honors divinity, and reinforces the idea that Shakti resides in every being, regardless of gender.
The Ritual of ‘Chembu Naluguvuta’, The Secret Blessing.

Among the many sacred rituals of the Gangamma Thalli Jathara, none is as spiritually intense and emotionally charged as the ritual of ‘Chembu Naluguvuta’. In this powerful ceremony, turmeric water—known for its purifying and healing properties—is poured from a chembu, a sacred metal pot, over the heads of devotees. But this act is far more than just symbolic cleansing; it carries the weight of a centuries-old legend.
According to local belief, after Gangamma slew Palegadu, she had absorbed not only his blood but the sins and sufferings of the land. To cleanse herself and the region of this darkness, she bathed in turmeric water. That sacred act was said to wash away fear, sin, and evil, restoring harmony to the earth.
Today, this ritual is re-enacted with deep devotion. Devotees, often barefoot and dressed in vesham, line up to receive the divine turmeric blessing, believing it has the power to cure diseases, break black magic, protect their families, and bring peace.
For many, this is the heart of the Jathara. People travel from remote villages, carrying vows and prayers, knowing that a single drop from the chembu may change their fate forever. It’s not just water—it’s Gangamma’s grace made tangible.
Why Gangamma Is Considered the Sister of Lord Venkateswara.

One of the most captivating and spiritually rich aspects of the Gangamma Thalli Jathara is the belief that Gangamma is the younger sister of Lord Venkateswara, the supreme deity of Tirumala. On the surface, this may seem like a merging of folk legend with mainstream Hindu theology—but at its core, it reflects a deeper cosmic connection rooted in divine purpose.
According to age-old tradition, Gangamma was born on Earth before Lord Venkateswara descended to Tirumala. Her role was not just that of a local protector—she was a divine forerunner, sent by the gods to cleanse the land of adharma (evil) and prepare it for her brother’s arrival. Her mission was clear: destroy the evil Palegadu and purify the sacred hills, ensuring they were fit for Vishnu’s incarnation.
Once her task was fulfilled, it is believed that Gangamma’s spirit merged with the cosmic Shakti, the divine feminine energy that pervades the universe. As a mark of this celestial sibling bond, her temple was established at the foot of the Tirumala hills, symbolically guarding the way to her brother’s abode.
To this day, devotees revere her not just as a village goddess, but as a divine sibling of Lord Venkateswara, giving her a unique and honored place in the spiritual landscape of Tirupati.
CONCLUSION, The Real Meaning of Gangamma Thalli Jathara.

The Gangamma Thalli Jathara is not just a vibrant folk festival — it is a powerful spiritual movement, passed down through centuries as a living testament to the triumph of justice over tyranny. At its heart lies the story of a divine woman who rose against oppression, who refused to bow to fear, and who used wisdom, strength, and transformation to defeat evil. Gangamma is not merely worshipped — she is embodied by her devotees, who relive her journey through rituals, disguises, and sacred acts of devotion.
This festival celebrates Shakti in its rawest, most fearless form, reminding every participant that divinity lives not only in temples, but within each of us. It is a call to rise, resist, and reclaim dignity. As the streets of Tirupati echo with drumbeats and chants, the message is clear: “When dharma is threatened, the Goddess will rise — and no evil shall escape her wrath.”
Gangamma Jatara FAQs
What is Gangamma Jatara?
What is Gangamma Jatara?
Gangamma Jatara is a powerful folk festival celebrated in Tirupati, Andhra Pradesh, in honor of Goddess Gangamma, who is believed to protect the community and deliver justice. It is one of the most intense and visually vibrant festivals in South India.
When is Gangamma Jatara celebrated?
When is Gangamma Jatara celebrated?
Gangamma Jatara is usually celebrated in the month of May. The exact dates vary each year according to the Telugu calendar, typically during the full moon week of the Chaitra or Vaishakha month.
What rituals are performed during Gangamma Jatara?
What rituals are performed during Gangamma Jatara?
During the Jatara, devotees wear disguises (veshams), offer animal sacrifices, chant folk songs, and parade through the streets. The rituals are symbolic acts of justice, purification, and devotion to appease the fierce goddess.
Why do people wear disguises in Gangamma Jatara?
Why do people wear disguises in Gangamma Jatara?
Devotees wear unique disguises or "veshams" to confuse and trick evil forces believed to have tormented Goddess Gangamma. It is also a way to express personal vows and devotion to the goddess.
Where does Gangamma Jatara take place?
Where does Gangamma Jatara take place?
Gangamma Jatara is centered around the ancient Gangamma Temple in Tirupati, Andhra Pradesh. Thousands of devotees from surrounding regions participate in this sacred and fiery celebration.